Innovation for an integrated and eco-sustainable mobility
To achieve its objectives, SUPERHUB will provide a number of key results. Each result contributes at least to one of the identified objectives. The results are interdependent but some are also reusable independently:
- Mobility User Studies: a number of studies, carried out with end users, able to provide detailed functional requirements on the end services to be offered to citizens, guidelines on the design of captology-based persuasive services and interfaces and a set of assessment criteria for evaluating the outcomes of the field trials.
- Systems and Methods for Real-Time Reasoning on Mobility Data: the SUPERHUB platform will include capabilities to reason in real-time on data streams coming from heterogeneous sources. Data will refer to offers and requests of mobility resources, as well as information on current user position and traffic congestion conditions. This will require the development of novel reasoning models and tools, specifically tailored to handle mobility-centred data.
- Algorithms and Protocols for Traffic Inference from Mobile Users: appropriate techniques will be developed for inferring traffic conditions based on the tracking of mobile users’ location. This will be done following two complementary approaches. On the one hand, data available from mobile network operators (based on the received signal strength at a mobile phone from different base stations) will be analysed, aggregated and exposed as a service. On the other one, methods and tools for leveraging data made available by users with a GPS-equipped mobile phone will be designed, prototyped and validated.
- Dynamic Route Planning and Negotiation Engine: two specific service components will be developed in order to enhance the innovative characteristics of the SUPERHUB platform. The Routing planner after receiving a request from the user will select the best routing options to satisfy the user needs. The Planner will rely on the negotiation engine to select the best mobility mix (combination of mobility resources) that could match the user requirements finding the optimal trade-off between the mobility needs and environmental objectives and policies. The system will select, thanks to the real-time availability of data, the best resources and the typology on transport considering also other factors like weather forecasts or other factors (e.g. strikes). Based on the feedback received by the negotiator the planner will offer, after reconsidering the ranking, a complete mobility plan for the user that will combine several travel options with several transport means.
- Persuasive Mobility Service Component and Front-End: an appropriate service component (and related user interfaces) will be developed making use of captology principles, properly tailored to the specific needs of urban mobility. This component will prompt users to change their travel behaviour (e.g. to provide lifts or use public transport) in a way appropriate to the user and their context (e.g. where they are, where they are travelling to, current traffic conditions), support goal setting and review, provide feedback on monitored behaviour and leverage community support. The design process will see a direct involvement of end-users, in the form of a number of trials with low/miD-6idelity prototypes.
- SUPERHUB Integrated Platform: an integrated working SUPERHUB prototype, to be used in service trials with the objective of performing technical validation of the technologies developed and an evaluation of the concept from a service and business point of view.
- Case Prototypes: Development of specific services, application and use cases to demonstrate and validate the concepts and technologies through real use cases trials with real users.
The SUPERHUB Project Consortium is strongly motivated to achieve these objectives and results: the project brings together the interests of a number of stakeholders, enabling each of them to capitalize on the set of services and solutions that will improve the efficiency of future urban mobility systems.
Such a motivation is justified by the representation, through the consortium partners and/or members of the advisory board, of an environmentally sensitive community of end-users, coupled with a number of mobility policy makers (highly involved in the planned field trials).
The technological hardware, expertise and knowhow enabling the realization of SUPERHUB concept is contributed by a telecommunications operator interested in new ways of enriching mobility services for its subscribers; and by a system integrator whose role is to stitch up the various contributions from Academia and Research Centres in the fields of persuasive technologies, distributed data management and decision support systems.